YouTube has launched a new format for short, engaging videos that primarily use mobile creation tools. It was launched in 2020 with the aim of grabbing an audience that’s increasingly consuming bite-sized content, and it provides endless opportunities to grow your YouTube presence.
In this blog, we will explore how you can effectively use shorts to enhance and elevate your YouTube presence.
Understand What Works On Shorts
Storytelling is different on Shorts than it is for longer YouTube videos. You only have 60 seconds to grab attention, so your content needs to be concise and highly engaging. Some content types that work well are quick tutorials, mini-vlogs, funny sketches, and music covers.
Create Engaging Thumbnails
Even though Shorts are designed to be viewed in a vertical format, thumbnails are important as they are what users see when browsing your channel. Ensure your thumbnails are visually appealing and eye-catching.
Utilize the Short Shelf
YouTube allocates section known as “Shorts Shelf” to promote the Shorts videos. By creating content within the Shorts format, your content will become eligible to be highlighted on YouTube shorts Shelf.
Engage With Comments
One of the best ways to get involved with your audience is through comments.
Comments can be a great way for you to learn about what your audience is thinking, and it also gives you an opportunity to interact with them in a more personal way. The more you engage with comments, the closer your audience feels to you!
Shorts are a great way to boost your presence on YouTube. The first step is to incorporate keywords in the script. You want to make sure that your video gets discovered by people who are searching for what you’re talking about.
For example, if you’re making a video about how to use YouTube shorts as part of your marketing strategy, then make sure that “YouTube” and “shorts” appear throughout your script.
You can also link to other videos in your channel or other channels you like, which will help people find you through search results.
Hashtags are a great way to get your video more views and engagement. They help people find your content in searches, and can also help you connect with other users who are interested in the same topics as you.
To use hashtags on YouTube, just type them into the search bar at the top of any page or video. You’ll see a list of suggested hashtags, which you can add to your own post by clicking on them.
Cross-Promote Your Short Content
Promote your Shorts on other social media platforms. This can help you reach a wider audience and draw more traffic to your Shorts content and YouTube channel.